Marketing Meeting

So today, I met with the Corporate Marketing Team that I work with from California. It was nice to finally put a face with all the names. We started out with some updates on the marketing initiatives that are going on right now. It’s so interesting to see it on the corporate front, because there’s a lot more strategy involved, and I really enjoyed the way it worked. We had a competitive review where the Y&R and a Media agent came in to present to us what the competitors were doing, and any trends that we see them moving towards. The funny thing about the shipping industry is just that the ads for our {industry} products/services is so un-glamorous, that it looks like there’s a lot of room for improvement. APL’s ads have always been quite classy, so it’s funny to see the home-grown type ads that our competition is doing. There will be some interesting work available, and I hope with my new position in APL Logistics, that I’ll have more interactivity with strategy and decision making, as it’ll be a corporate function.

After that I went back to the hotel, and Rob and I went to do some errands, then had dinner at the hotel by the pool. My eye has started to bother me, and I’m just hoping it doesn’t turn into an infection of some sort. It stings, and I can’t seem to clean it out enough. Yuck! I’ll try to cry :)

Tomorrow’s my last day in Singapore, and then I’m off to Japan to see Kano. It’ll have been 4 years since I saw her & her family last, and it’ll be great to catch up. I also have a laundry list of things I want to do in Tokyo–go back to my old school, see some friends, INDIAN FOOD, and a lot of good photo ops around the city. I’m sure the days will go by fast.

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